Bouskoura, MAROCCO
Concept design, signage, wayfinding and author surveillance

Opening 2022

19 000 GLA

50 Shops

Global design

Inspired by nature and punctuated by the rhythms of the customer journey, ID-wad sets the pace by orchestrating a symphony that adapts to the expectations of all users.


In this project, contemplation, recreation and experiences are subtly mixed around colorful signage in order to that the Bouskourians do not lose a beat.