AUCHAN KUNSHAN

Kunshan, CHINA
Concept design, signage, wayfinding and author surveillance

Opening 2008

Remodeling 2017

19 754 GLA

50 Shops

Global design

Inspired by the Zhouzhuang old town, the project invites the customer to a fascinating journey along the water. The design integrates various elements that take their inspiration in the city canals whereas they are material, shapes, symbols, colours…

The waves, circles, ripples are becoming a decorative frame of the project but will also inspire the shape of the furniture.

The water will also lead the choice we make to entertain the customers. Families, children, elders, friends, will find surprise and wonder in the fountain on the building front square, in the aquarium installed on the main atrium, balls pools in the animation square and interactive wall on the second floor.