AUCHAN BEIJING

Beijing, CHINA
Concept design, signage, wayfinding and author surveillance

Opening 2004

Remodeling 2016

4 143 GLA

64 shops

Global design

Inspired by the rules of Feng Shui the core idea and soul of traditional chinese architecture theories. Feng shui is is an ancient philosophy to reflect the balance of nature in daily life, the five elements of Wood, Fire, Earth, Metal and Water.

Good feng shui, promotes engendering happy, prosperous, successful lives. Businesses typically use feng shui to increase sales and boost morale.

Today, typical feng shui form includes the use of fountains, curves rather than hard straight lines, alignment of entrances with the best views, natural materials.